Mcdonald’s monopoly rigged1/6/2023 ![]() “I completely forgot I was in there for food. “I didn’t know what was going on,” one winner named Erika Mendez told The Oklahoman at the time. ![]() Instead, the winner was determined by picking a random time of day at a random restaurant, and awarding whoever walked in the door at that moment $US1 million. ![]() ![]() There were no Monopoly pieces and minimal marketing, as two customers had previously sued the chain arguing that promoting the giveaway would drive sales and negate its purpose. In March 2004, the chain quietly awarded 15 random customers $US1 million each. ”With the second giveaway, we will have done that.” “We made a commitment to return this money to our customers that should have been part of the prize pools,” Douglas Freeland, then the US marketing director for McDonald’s, told the New York Times in 2004. As part of the settlement for a class-action lawsuit against the chain, related to the Monopoly scam, McDonald’s agreed to give away another $US15 million to random customers – $US1 million per winner. However, the $US10 million wasn’t enough. Two weeks after the attorney general revealed the game had been rigged, the chain gave away $US10 million to 55 random customers. McDonald’s was not implicated in the scheme, but it pledged it would hold a new giveaway to return money claimed by Jacobson’s network back to customers who had tried to win the Monopoly giveaway fair and square.
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